Bryson Desiderio Wyatt
Graphic Designer - Branding Publication UI/UX
A WALK AROUND
THE BAY
Branding · Merchandise · Visual Identity
“A Walk Around The Bay” is a series of Old Bay tin and merchandise designs based around important monuments and landmarks around Baltimore. This project was done in my Senior year at the Maryland Institute College of Art in collaboration with McCormick Inc. I earned one of three spots selected program-wide to present a final design to McCormick Inc.
The initial assignment was to create a series of designs that reflect Baltimore in the form of 3 sets of merchandise and tin designs. The buildings I chose are ones that connect to Baltimore’s history as a city. I also added the checkered pattern with a color scheme that reflects the Old Bay brand.
This overall design approach was chosen to reflect the variety of Baltimore and how Old Bay relates to it. The diverse grid of icons represents the city's eclectic neighborhoods, food traditions, and communities, while Old Bay serves as the unifying element that brings everyone together, a seasoning that crosses all boundaries.
Baltimore City Hall
Patterson Park Pagoda
Mt. Vernon Statue
Baltimore City Hall
Patterson Park Pagoda
Mt. Vernon Statue