"Atreides Daily" is a worldbuilding and publication design project centered on creating a fictional in-universe newspaper set within the world of a book of choice. I decided on making one based on Frank Herbert's Dune series. The challenge was to design a fully realized, believable print artifact not just a surface-level pastiche, but something that felt like it could genuinely exist on the desert planet Arrakis.
The project required building out multiple layers simultaneously: inventing a visual identity for a newspaper that would operate under an interstellar feudal empire, developing a fictional script and writing system for the indigenous Fremen people, and constructing editorial content headlines, articles, weather data, and classified notices that all feel grounded in the lore of the books. Every design decision had to serve the fiction. The typefaces, the layout hierarchy, the dual-sun weather report in the masthead, the spice index ticking upward in the corner each element had to feel native to Herbert's universe rather than imported from our own.
On the publication design side, the goal was to evoke the aesthetic of a real broadsheet newspaper while subtly warping its conventions to fit a far-future, desert-world context. The result sits somewhere between a colonial-era gazette and an imperial bulletin board, reflecting the political tension at the heart of the Dune narrative: a powerful house arriving on a planet it doesn't fully understand, reporting on events it may not be able to control.